Is it possible to use the "instant marketing" for a video game?

Is it possible to use the "instant marketing" for a video game?
First of all: what is the instant marketing?

The Instant Marketing (called also Real Time Marketing) is marketing that is based on up to date events. Instead of creating a marketing plan in advance and executing it according to a fixed schedule, real time marketing is creating a strategy focused on current, relevant trends and immediate feedback from customers. The goal of real time marketing is to connect consumers with the product or service that they need now, in the moment.
It's very used on the social network where every day there are news to see and to scroll on own home page.


Have we an example of this kind of marketing in the video game industry?
Yes. Few months ago, during the Oscars, a guy realizes a video game about a topic that was very discussed: "is Leonardo DiCaprio going to win the Oscar ?"
It was very simple : you had to run on the red carpet, jumping and catching the famous little statue.

It was played by everyone. From Pewdiepie to all the YouTube community!
It was viral.

A perfect example of "instant marketing".

And now ? What you can do in this moment ? Rio 2016. The Olympics games at Rio can be a perfect argument to promote your game.
You shouldn't do a full game about it, it's not necessary; but you can create a post on Facebook or in the News of your game where to link your game at this event.

Good luck!