6 Tips to Get More Subscribers on your Game

How many time you thinked "Oh! C'mon player click and subscribe!" ... ?

We already talked about how the first players of your new game should be the players of your previous game, inspired by several posts and books of Seth Godin.

If the player click on subscribe it's easier and faster. In fact when you will put a news/update on your indiexpo game page, every subscriber will receive an email about it.
And the 85% of subscibers open their emails on smartphone and check/open them.

So... how to increase your subscibers with news/updates ?

1. Create remarkable content. Your content needs to be amazing if you want people to stay subscribed and forward your games to their friends, family, and colleagues that aren't already on your list;
2. Promote an online contest, like a free giveaway (and don't forget to promote your contest on social!);
3. Add a link to your followers' signatures that leads people to a landing page where they can sign up for your game (you can also use the image that you can see in the Statistics Area)
4. Promote one of your lead-gen offers on Twitter or Facebook. Create a "Sociali Campaign" to promote your free resource to your followers;
5. Run a promotion on a partner game page or social page that targets a new but appropriate audience to collect new followers;
6. Add a QR code to your print marketing collateral (you can find it also in the Statistic Area) that people can scan to opt in to your "database".

Email Marketing

"Do you want to download my game ? No."
"Do you want to play my game on your Youtube Channel ? No."

When we saw a very nice game on indiexpo, we tried to help the developers to share it. So we asked on several communities to play it or we contacted several YouTubers with their channels about gameplay.

I remember that once i contacted 100 Big Youtubers. The 50% said "No", the 50% never replied.

When you contact a person and invite him to an action... and he says "No" there are two options :

1. To insult that person. And (please) it's no a good way.
2. Ask to yourself : "Why did he say no ?". How I can edit my email ? How I can present the game ? Is the email too long ? Is it too short ? Never back down.

This is the Email Marketing
It's directly marketing a game to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.



Email marketing is significantly cheaper and faster than traditional mail, mainly because of high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing and mailing.
Almost half of American Internet users check or send email on a typical day, with email blasts that are delivered between 1 am and 5 am local time outperforming those sent at other times in open and click rates.

Warning : no abuse. If your email adress goes in the SPAM... is the end. In the body of your message add always somethigh that can be interesting for the users.