Wednesday, 17 August 2016

Email Marketing

"Do you want to download my game ? No."
"Do you want to play my game on your Youtube Channel ? No."

When we saw a very nice game on indiexpo, we tried to help the developers to share it. So we asked on several communities to play it or we contacted several YouTubers with their channels about gameplay.

I remember that once i contacted 100 Big Youtubers. The 50% said "No", the 50% never replied.

When you contact a person and invite him to an action... and he says "No" there are two options :

1. To insult that person. And (please) it's no a good way.
2. Ask to yourself : "Why did he say no ?". How I can edit my email ? How I can present the game ? Is the email too long ? Is it too short ? Never back down.

This is the Email Marketing
It's directly marketing a game to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Email marketing is significantly cheaper and faster than traditional mail, mainly because of high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing and mailing.
Almost half of American Internet users check or send email on a typical day, with email blasts that are delivered between 1 am and 5 am local time outperforming those sent at other times in open and click rates.

Warning : no abuse. If your email adress goes in the SPAM... is the end. In the body of your message add always somethigh that can be interesting for the users.

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