2022 vs 2021

indiexpo saw approximately a 20% decrease in users and new users in 2022 compared to the previous year. This means that there were fewer people visiting or signing up for the website in 2022 compared to 2021. One possible reason for this decrease could be the fact that the COVID-19 pandemic led to lockdowns in many parts of the world in 2021, which may have resulted in more people staying at home and spending more time online.

However, despite this decrease, the number of sessions increased by 20%, with more visits to the website in 2022 than in the previous year.

This suggests that even though the number of users and new users may have decreased, those who did visit the website were returning more frequently.

The average duration of sessions increased by 26%, meaning that users spent more time on the website during each session. This could be a sign that users found the indie games interesting and decided to spend more time browsing it. The bounce rate, or the percentage of users who visit the website and then leave without visiting any other games, decreased by 11%. This means that users showed more interest in the website and browsed more games before leaving.

Direct traffic, or the number of users who type the website's address directly into their browser, increased by 39%. This means that there was an increase in the number of users who visited the website by typing the address directly, likely because they already knew about the website or had heard about it previously. Referral traffic, or the number of users who reached the website by clicking on a link on another website, increased by 43%. This means that there was an increase in the number of users who discovered the website through links on other websites.

When analyzing the geographic location of indiexpo website players, it is observed that traffic from China decreased by 28%, while traffic from America, India, Germany, and France increased by 12%, 53%, 112%, and 15%, respectively. These data show the website's spread to different parts of the world!

Additionally, the number of online games played increased by 24% in 2022 compared to 2021, and also the games downloaded increased by 35% in 2022!

In terms of analyzing traffic acquired by the Indiexpo website, it is important to mention the sources from which the majority of users come and how these sources have changed over the two years. For example, there has been an increase in direct and referral traffic, while organic search and social network traffic have decreased. By providing more detailed and complete information about the indiexpo website's situation and its performance over time, it is possible to gain a better understanding of the website's progress and identify potential areas for improvement.

Talking about specific games, we can see that games like Kingdom of Pixels 2D MOBA, Towerland,  uploaded during the 2022, were the most played during this year. Also Il Viaggio del Saggio, a Rpg Maker game still only in italian, gained a lot of players!

Overall, the data for the indiexpo website in 2022 shows a mix of both positive and negative trends compared to the previous year. While there was a decrease in the number of users and new users and a decrease in organic search and social network traffic, there were also increases in the number of sessions, games per session, average session duration, and direct and referral traffic.

By considering all of these factors and taking into account possible external factors such as the COVID-19 pandemic, it is possible to get a more complete picture of the website's performance and identify opportunities for growth and improvement!