Saturday, September 9, 2023

How indiexpo is growing up during this 2023!

Here's the detailed description of indiexpo's statistics for the period from January 2023 to June 2023, along with considerations on how to improve these statistics in the second half of 2023:

User Demographics:

During the first half of 2023, indiexpo witnessed significant engagement from young developers and gamers. 42.83% of users fall within the 18-24 age group, clearly demonstrating indiexpo's appeal to young enthusiasts of free indie games. This is a positive sign for the indie developer community, indicating that the games featured on the site are capturing the interest of the younger generation.

Age & Genre

An noteworthy point to highlight is the increasing female user base compared to previous years (even if the male user base is still the biggest). But this growing female participation can be seen as the result of inclusivity initiatives and a broader diversity of content offered by indiexpo. This positive trend should be encouraged and promoted in the second half of 2023 to further expand the female user base.

Top 10 Countries for Visits:

Top 10 Countries
indiexpo is a global platform attracting developers and gamers from around the world. Among the countries significantly contributing to the number of visits, China is in the first place, followed by the United States, Italy, Russia, and Germany. These data reflect the increasing popularity of free indie games on an international scale and the significance of a platform like indiexpo as a promotional platform for indie developers.

To fully grasp the meaning of these data, it's valuable to consider the historical context of the gaming industry. For instance, China has witnessed explosive growth in the gaming sector in recent years, driven by the increasing availability of mobile devices and an evolving gaming culture. This has made China a key market for indiexpo, and it suggests that this trend could continue to grow in the second half of 2023.

Traffic Source:

The majority of visits (67%) come from direct traffic, indicating that indiexpo has built a strong online presence and a base of loyal developers and gamers who visit the site directly. 

Traffic Source

This is a positive sign as direct traffic often indicates a strong and recognizable brand. In the second half of 2023, indiexpo could further focus on retention strategies to maintain and increase the number of direct developers and gamers.

Top 10 Social Sources of Visits:

Social media plays a significant role in driving traffic to indiexpo. Platforms like YouTube, Facebook, and Reddit contribute substantially to the traffic, representing 25.52%, 25.16%, and 20.76% of visits from social media, respectively. These social platforms not only provide a channel for promoting indie games but also influence the developer and gamer communities.

It's important to note that these social media platforms have a crucial role in the gaming world, influencing trends, the discovery of new games, and the sharing of gaming experiences. In the second half of 2023, indiexpo could seek to further solidify its partnerships with these social platforms by collaborating with content creators and promoting quality indie games through these channels.

Devices Used:

The increase in traffic from mobile devices, constituting 42% of the total, suggests the importance of optimizing the site to provide a seamless user experience on smartphones and tablets. This trend may continue to grow, driven by the increasing adoption of mobile devices worldwide.


An interesting point to note is that many developers are responding to this trend by uploading HTML5 games to indiexpo. These games can be easily played online on mobile devices without the need for downloads or installations. In the second half of 2023, indiexpo could further encourage developers to create mobile-optimized games, thereby enhancing the site's appeal to the growing mobile audience.

The most used mobile devices on indiexpo

indiexpo's statistics for the first half of 2023 indicate positive growth and development opportunities. For the second half, the site could focus on inclusivity strategies, collaborations with major social media platforms, and mobile optimization to continue expanding its user base and supporting the indie game developer community. indiexpo is clearly playing an essential role in promoting and sustaining the free indie game sector.

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