Sunday, 28 August 2016

Gamers are a part of 60 percent of American homes

April 28, 2016 – Washington, DC – Gamers are a part of 60 percent of American homes, according to new data released today by the Entertainment Software Association (ESA). The report also reveals that the most frequent video game player is 38 years old, on average, and has been playing video games for about 13 years.

Other key findings highlight gamers’ excitement for new technologies such as augmented and virtual reality. According to the report, more than half of the most frequent video game players are familiar with virtual reality, with 40 percent saying they will likely purchase their own VR headsets within the next year.

This report illustrates how powerful storytelling, innovative hardware, and compelling design join together to fuel our industry’s growth and fan excitement. We are consistently upending traditional conceptions of entertainment and how consumers interact with media,” said Michael D. Gallagher, president and CEO of the ESA, which represents the U.S. video game industry. “These advancements provide new opportunities for audience engagement, and have established this industry as the leader in groundbreaking entertainment and high-tech development.

The report underscores another rising global trend spurred by the video game industry: eSports. Half of the most frequent gamers surveyed say they are familiar with professional video game competitions. Of those respondents, 45 percent follow eSports on social media, 40 percent follow coverage on cable TV, and 38 percent stream coverage live.

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