We already talked about how the first players of your new game should be the players of your previous game, inspired by several posts and books of Seth Godin.
If the player click on subscribe it's easier and faster. In fact when you will put a news/update on your indiexpo game page, every subscriber will receive an email about it.
And the 85% of subscibers open their emails on smartphone and check/open them.
So... how to increase your subscibers with news/updates ?
- Create remarkable content. Your content needs to be amazing if you want people to stay subscribed and forward your games to their friends, family, and colleagues that aren't already on your list;
- Promote an online contest, like a free giveaway (and don't forget to promote your contest on social!);
- Add a link to your followers' signatures that leads people to a landing page where they can sign up for your game (you can also use the image that you can see in the Statistics Area)
- Promote one of your lead-gen offers on Twitter or Facebook. Create a "Sociali Campaign" to promote your free resource to your followers;
- Run a promotion on a partner game page or social page that targets a new but appropriate audience to collect new followers;
- Add a QR code to your print marketing collateral (you can find it also in the Statistic Area) that people can scan to opt in to your "database".
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